Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the business’s website still lists several other countries where the product can be acquired. The company, located in Canada, markets Puff Bar being an electronic cigarette which you can use as being a regular cigarette. The only real difference is that when you light Puff Bar, it mimics the appearance and feel of a real cigarette. In fact, some consumers have compared the puffing action of the product compared to that of a cigarette, and smokers around the world have embraced the new product with both of your hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the website still lists several countries where in fact the product is not available. On the list of countries list is the U.S., where the product is specifically targeted at younger consumers. The U.S. isn’t the only country where in fact the Puff Bar cannot currently be purchased. According to the website, there are no plans to release the product in the U.S., though it remains the goal of the company to make the product available in the U.S.
A company representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the product to be sold in Europe, or the chance that the loophole had been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to create the e cigarette, which are Smaxx and Vapro. Because the Puff Bar continues to be illegal in the U.S., it may be difficult for manufacturers to ship their products in to the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that is too high to be healthy. They also fear that children may be enticed to smoke with flavors that appeal to vapinger.com their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The merchandise is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It generally does not contain any nicotine and only contains a small amount of propylene glycol, an ingredient that’s commonly used to market cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product appealing to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to remove nicotine without needing real tobacco. The ingredients in puffs ensure that there is no contact between the smoker’s mouth and the merchandise, thus eliminating the chance for nicotine to be absorbed through the skin. Unlike a traditional cigarette, an individual does not have to hold the Puff Bar in place. With the puff bar, the complete surface of these devices is covered with heat-sensitive material, which means that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to determine whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that do not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For instance, one company has trademarked the word “Candy” and developed several variations of its product, including candy bar and mixed bag candy bar. Having less health or trademark significance will not appear to have hindered the business from selling the products to the general public.
Having less health or warning letters on all of the major tobacco products may help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a wholesome way to enjoy their daily dose of nicotine. In order to reduce the appeal of the puff bar to teens, manufacturers will need to include more health-related language on the marketing materials.